We've long realised that even skin tone and texture are vital attributes of youthful skin and have focused many of our treatments around these goals.  For pigmentation we have intense pulsed light and Dermamelan, and for a smooth texture a course of microdermabrasion or chemical peels will work wonders.

Recently there has been a study that has demonstrated that uneven skin tone is just as much a 'tell tale' as wrinkles for giving away someone's age.  But media attention, and anti ageing skin care product marketing, is often focused on wrinkles. We want to redress the balance so the Bare Skin Awards have been born!

We are attending the Top Model UK finals in London in March to make the awards to the models with the best skin tone and natural skin clarity - for this is indeed where true beauty lies. We're hoping this will catch on and there will be a raising of awareness that anyone concerned about the visible signs of ageing should first pay attention to their skin tone and texture before considering wrinkle injections, e.g.Botox, or even facelift surgery. 

Our experience is that if you take  this approach, simple skin treatments are often enough, and there's no need to opt for the more expensive and risky procedures.   We're on a mission!

What do you think?