Wayne Rooney and Male Grooming - June 2008

Grooming for the Groom: The 21^st Century Wedding Phenomenon

According to news reports this week, Wayne Rooney has become the latest poster boy for male grooming in the run up to his wedding this weekend.

This demonstrates the growing trend for men to consider more than just the stag night and with the average wedding costing over £20,000 the focus is as much on the glowing groom as the blushing bride.

Leeds based non-surgical skin treatment clinic SkinGenesis has seen an unprecedented demand for their wedding packages from men this summer.

SkinGenesis Director and skin expert Peter Beard recommends a number of treatments to men who are looking to smarten up for their big day.

“Skin rejuvenation treatments are the most popular for the groom-to-be, as they want their skin to look fresh and youthful in the wedding photos. The stress of wedding preparations can leave anyone looking tired and aged, and so men are choosing to combat this before their big day, with treatment plans that will target the skin’s underlying structure. Treatments such as a chemical peel will help stimulate the skin’s natural renewal responses, leaving the skin toned and rejuvenated. Another feelgood treatment for some is hair removal for men."

“Acne is also something that is caused be anxiety, and can often flare up at stressful times, and so acne treatment to combat them are proving extremely popular with men in the run up to their wedding as they want to avoid walking down the aisle with bad skin. SkinGenesis offer acne treatment plans, which include Microdermabrasion and Skin Peels to combat the underlying causes of acne in the skin.”

He adds: “About 40% of our clients are male, a figure that increases every year. Previously, it was only women who worried about their skin, and they way the looked on their big day, but men are starting to realise how important it is for their skin to look great and are frequently choosing professional treatments in order to have perfect skin for their perfect day.”