SkinGenesis support Channel 4 Documentary - May 2008

PRESS RELEASE

13^th May 2008

SkinGenesis support Channel 4 Documentary

Following last night's Channel 4 Dispatches programme, "The Truth About Beauty Creams" skin experts SkinGenesis are supporting the results that over-the-counter anti aging creams can have almost no effect on reducing wrinkles. The study found that nutritional advice, great skin care products and sun protection are the best ways to prevent ageing of the skin.

William Haseldine, Director of SkinGenesis comments "People are spending hundreds of pounds on over-the-counter skin creams which will do nothing more than sit on the surface of the skin. If consumers really want an effective anti-ageing solution, they will have to go much further than just a moisturiser, and begin to target the underlying structure of the skin and therefore the causes of ageing skin. In-clinic treatments following a thorough analysis of the current state of your skin are an investment that will really pay off, tackling skin problems at a much deeper level than even the most expensive anti aging cream can do."

"Many of the promises made by high street anti-ageing creams are flawed, and consumers really need to better understand the causes of ageing skin in order to combat it. They need to look beyond a cream to a far more rounded approach to skincare, taking in diet and lifestyle as well as regular condition monitoring and careful matching of products to your skin type. "

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Issued on behalf of SkinGenesis by Adessi

For more information contact Anna Geraghty at Adessi on

Tel: (0113) 234 3862 or Fax: (0113) 243 9040

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