Get Ugly for your Skin - May 09

07 May 2009

GET UGLY FOR YOUR SKIN DURING SUN AWARENESS WEEK

Skin Analysis and Sun Protection from Your Skin Partner for Life

Leading skin expert SkinGenesis is urging sunbathers to be extra vigilant this summer and to ‘get ugly for their skin’ to mark the start of Sun Awareness Week 2009.

340 women aged 20-29 are diagnosed with potentially deadly malignant melanoma each year 1 due to reckless binge-tanning in a bid to achieve the perfect summer glow.

However what lies beneath the bronzed goddess exterior is a darker, uglier story of premature aging and skin disease that can only be discovered under controlled UV photo imaging skin analysis.

Sun Awareness Week 2009, 11th – 17th May, is the British Association of Dermatologists’ annual drive to promote safety in the sun and is the perfect chance to raise awareness of the dangers of skin cancer and what we can do to prevent it.

Peter Beard, skin expert and director of SkinGenesis, said: “As the sun comes out across Britain, people rush outside to catch some rays and think it’s ok because they don’t do it that often. However it’s exactly this kind of ‘binge-tanning’ that causes the most damage to your skin.

“We all love the summer months and everyone likes to look good, however spotting the early signs and the right sun protection when you’re outdoors could save you from developing skin cancer.”

UV imaging analysis reveals the murkier depths of your skin and exposes the early signs of potential skin cancer and premature aging.

Peter added: “We’re encouraging everyone to get ugly for their skin with a free UV image analysis to find out how much sun damage has been done over the years.

“The images can be quite ugly and shocking because they reveal skin damage that cannot be seen by the naked eye. What’s more, with the summer holidays coming up, it’s important to identify potential cancer threats beforehand so that you can adequately protect your skin to avoid further problems and complications.”

ENDS

Issued on behalf of SkinGenesis by Adessi
For more information contact Hayley Sturgess at Adessi on
Tel: (0113) 366 2569 or Fax: (0113) 366 2140
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

NOTES TO EDITOR

1 Statistics (latest available) obtained from Cancer Research UK, April 09. Source: http://info.cancerresearchuk.org/news/archive/pressreleases/2009/april/skin-cancer

UV images are available upon request:

A UV Expert Skin Analysis is available as part of a free, no obligation skin consultation to everyone. With clinics in Leeds, Manchester and Chester, SkinGenesis can provide skin solutions to people throughout the North and the UK.

SkinGenesis is a non-surgical cosmetic clinic established in 2003 with branches in city centre locations in Leeds and Manchester, and the latest branch at footballer Michael Owen’s 10 BRIDGE Health and Wellness Centre just outside Chester SkinGenesis was set up by Peter Beard, Emma Parrish and William Haseldine with 200 clients undergoing treatment at each clinic at any one time.

Clinics are staffed by trained nurses and practitioners and are registered with the Healthcare Commission.

SkinGenesis offer Intense Pulsed Light (IPL), Microdermabrasion (Mda), Mesotherapy, Ultrasound Skin Toning and the latest range of medical and resurfacing peels and de-pigmentation technologies which are safe, proven and non-surgical.

SkinGenesis offers a unique Satisfaction Guarantee on most of its treatments

SkinGenesis is an accredited Investor in People

Peter Beard is an expert in non-surgical cosmetic treatments and has appeared in various media including BBC Radio Leeds, BBC Radio Manchester and Channel M.  He is a pioneer in this field and was one of the first in the country to complete a BTEC Advanced Award in Skin Laser Technology, Treatment and Applications (Level 4).

William Haseldine has appeared in various media including BBC Radio Leeds commenting on trends in the non-surgical cosmetic treatment industry.