Men - Use Protection

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Men - Use Protection

This year, we're urging men to drop the machismo when it comes to taking care of their skin this summer.

Men need to take more care than women to protect their skin from the sun's dangerous rays, as the genetic make-up of their skin leaves them much more susceptible to damage.

While the rise of the 'metrosexual' means that many more men are embracing skincare routines, there are still too few who are really doing what it takes to help prevent premature ageing caused by sun exposure.

It's clear to us from the large number of men coming to our clinics that men's skincare motivations often lie with seeking a quick fix to their appearance rather than taking care of their skin in the long term.

We want to encourage men to take a longer-lasting approach to their skin care routine, to ensure they prevent ageing as early as possible while protecting their skin from diseases associated with sun exposure.

Last year in the UK, 1002 men and 775 women died as a result of melanoma, which not only indicates men's reluctance to protect themselves from the suns rays, but also the vast difference in the skin of men and women.

Men's skin carries fewer anti-oxidants than women's, and these are essential when dealing with the oxidisation that occurs when the immune system reacts to UV radiation. It is essential that in addition to using sun protection, men must also take steps to increase the number of anti-oxidants in their skin. This can be achieved by altering diet to include anti-oxidant foods, using an anti-oxidant rich cream or taking dietary supplements.

We recommend DermaQuest Skin Therapy anti-oxidant creams.