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Grooming for the Groom

According to news reports this month, Wayne Rooney became the latest poster boy for male grooming in the run up to his wedding to Coleen McLoughlin.

This demonstrates the growing trend that we've noticed for men to consider more than just the stag night, with 21st century weddings focussing as much on the Glowing Groom as the Blushing Bride.

This year, we've seen an unprecedented demand for wedding packages from men, with the pressure for the perfect day now falling on the groom as well as the bride. With the average wedding now costing upwards of £20,000, no expense is being spared in the quest for a day to remember.

Skin Rejuvenation treatments - and hair removal for men - are the most popular for grooms-to-be, who want to look fresh and youthful in their wedding photos. The stress of wedding preparations can leave anyone looking tired and aged, and so we often see men choosing to combat this before their big day. Acne is also something that can caused be anxiety, and can often flare up at stressful times and so our acne treatments prove extremely popular with men in the run up to their wedding as they want to avoid walking down the aisle with bad skin.

About 40% of our clients are male, and the demand for treatments is increasing every year. Previously, it was only women who worried about their skin and the way they looked on their big day, but men are starting to realise just how important it is for their skin to look great and are frequently choosing professional treatments in order to have perfect skin for their perfect day.