Could DNA be the Future of the Beauty Industry?

Could DNA genetics be the future of the beauty industry? We were intrigued to read about recent research that states the creams and lotions we use on our face might not suit our genetic requirement and could therefore be causing more harm than good. A new company in America called Dermagenetics claim they have created a revolutionary, non-invasive anti-ageing solution that challenges the current “one cream fits all” approach to anti-aging skincare.

They believe a DNA test, which requires you to swab the inside of your cheek, will allow experts to measure your genetic propensity for various criteria including skin aging, tolerance to pollution and collagen breakdown. The data can then be used to create a personalised cream containing the perfect mix of ingredients to precisely suit your exact requirements. Naturally this comes with a price tag but is certainly creating a storm among celebrities in America.

So is this just another marketing ploy or is customised skincare really the future?

Well, one things for sure, this new phenomena is on its way to the UK and we wonder if it will merely become an alternative to the current brands we recognise or whether it will give major cosmetic houses a cause for concern. Maybe creams and potions that promote the latest, greatest ingredient will come under scrutiny, after all we are all sceptical about supposed miracle cures to aging and wrinkles. However, at SkinGenesis we have debated this new approach and believe that personalised solutions to skincare have got to be a good thing.

In the meantime, if you do find it difficult to find cosmetic products - and makeup in particular - that suit your skin, then you should take a look at the Jane Iredale range.  SkinGenesis stocks this US manufactured range as it has been developed, from pure minerals, specifically to have the following beneficial features:

·        Non-comedogenic, will not block pores.

·        Virtually no allergy risk. All products have been sensitivity tested.

·        Broad-spectrum UVB and UVA protection - up to SPF 20.

·        Anti-inflammatory, helps to calm and soothe irritated skin.

·        Very water resistant rating by an approved FDA lab (American Government agency).

·        Complete coverage for skin conditions like acne, rosacea and redness following treatments like chemical peels and IPL.

·        Contains no talc or parabens.

·        Composed of inert minerals that cannot support bacteria.

·        Environmentally aware.

·        No products have been tested on animals

Known as The Skin Care Makeup, the Jane Iredale range is so safe and beneficial to use that it is recommended by Plastic Surgeons and Dermatologists throughout the world. The appearance is so silky smooth that the makeup is used widely in the film and TV industry where the natural appearance is highly valued.

These state-of-the-art minerals are available in so many shades that there's one for every complexion no matter what your ethnicity.  If you would like to see some samples or find out more please call your local SkinGenesis clinic.

The Science Bit:

The Jane Iredale range is a highly-sophisticated blend of minerals and pigments that are micro-pulverized, using proprietary technology and processes to form microscopic flat crystals. These crystals overlap each other on the skin to form a filter that allows the skin to breathe and function normally while still protecting it from air-borne pollutants. The staying power of the minerals is so great that they rarely need a touch-up during the day. And because these silky-feeling powders are water resistant, they won't crease or smear even during the most strenuous exercise.