This year, we're urging men to drop the machismo when it comes to taking care of their skin this summer.
Men need to take more care than women to protect their skin from the sun's dangerous rays, as the genetic make-up of their skin leaves them much more susceptible to damage.
While the rise of the 'metrosexual' means that many more men are embracing skincare routines, there are still too few who are really doing what it takes to help prevent premature ageing caused by sun exposure.
It's clear to us from the large number of men coming to our clinics that men's skincare motivations often lie with seeking a quick fix to their appearance rather than taking care of their skin in the long term.
We want to encourage men to take a longer-lasting approach to their skin care routine, to ensure they prevent ageing as early as possible while protecting their skin from diseases associated with sun exposure.
Last year in the UK, 1002 men and 775 women died as a result of melanoma, which not only indicates men's reluctance to protect themselves from the suns rays, but also the vast difference in the skin of men and women.
Men's skin carries fewer anti-oxidants than women's, and these are essential when dealing with the oxidisation that occurs when the immune system reacts to UV radiation. It is essential that in addition to using sun protection, men must also take steps to increase the number of anti-oxidants in their skin. This can be achieved by altering diet to include anti-oxidant foods, using an anti-oxidant rich cream or taking dietary supplements.
We recommend DermaQuest Skin Therapy anti-oxidant creams. |
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A successful start to 2008 has left us in no doubt that our industry is in for a positive year, despite dire predictions for the economy as a whole.
A recent Mintel report states that 472,000 non surgical procedures were carried out nationwide in 2007, and our figures for January lead us to believe that this is set to rise again this year.
We saw a 20% rise on last January's figures across our three clinics with a 40% increase in enquiries overall.
This suggests that, despite the consumer credit crunch, the quest to maintain youth and beauty cannot be halted.
The Mintel report identifies that non-surgical clinics are benefiting from the programme-led nature of their treatment plans, which is an approach we have always used here at SkinGenesis. Our clients return to the clinic on a regular basis, with treatments building up gradually in order to achieve long lasting results within the skin.
Unlike cosmetic surgery, our treatments require no down time and so can be carried out in under an hour.
We've noticed that people are becoming much more aware of the great choice they have in cosmetic treatments, and that they are frequently choosing less invasive treatments over cosmetic surgery. Consumers are definitely becoming much savvier, and are extensively researching their options before making their final decision.
To help you make that choice we offer a free consultation to anyone considering having treatments with us, so if you want to learn more please give us a call. |
Women are from Venus, and Men from Mars? |
IT'S CERTAINLY TRUE OF THEIR SKIN!
60,000 men and 34,0000 women were diagnosed with melanoma in 2007, and while this emphasises the need for all of us to use adequate sun protection, it also highlights the huge difference between men and womens skin.
Although some of this increased damage is due to lifestyle choices and the fact that men are often less stringent when applying sunscreen, there is also an underlying difference in the skins structure which can leave men more susceptible to sun damage. Mens skin cells tend to carry fewer anti-oxidants than womens, and these are essential in helping the skin deal with these UV rays. As mens skin can't oxidise this radiation as effectively as womens, they are more prone to suffering sun damage and melanoma.
On a superficial level, testosterone means mens skin is thicker, hairier and darker than womens, and produces a lot more oil. It also has a thicker dermis, and so is more resistant to fine lines and wrinkles than womens skin. Women on the other hand have more subcutaneous fat which gives them their womanly curves, both on their bodies and in the shape of their faces.
Although women might bemoan the fact that they are more prone to wrinkles, what this really highlights is that by recognising how our skin is different both men and women can tailor their skincare routine for the best results. Have a look at some of our tips for how to keep your skin in the best condition, whether you are male or female:
SKINCARE FOR MEN
- Use an anti-oxidant serum to compensate for lower levels within the skin.
- Use a gentle enzyme cleanser to deal with oily skin. Not cleaning the skin will leave it prone to breakouts, but cleaning to aggressively will leave it dry and dehydrated so make sure you take the middle ground.
Products: Dermaquest Skin Therapy Daily Enzyme Cleanser and Anti-oxidant serum
SKINCARE FOR WOMEN
- Collagen and hyaluronic acid will keep the skin hydrated, and give resistance to fine lines and wrinkles.
Products: Dermaquest Skin Therapy C-lipoic Cleanser, Peptide Mobiliser, B5 serum, Revive Moisturiser
SUN PROTECTION FOR MEN AND WOMEN
All skin, male and female, requires good sun protection. SkinGenesis recommend Dermaquest Skin Therapy Zinclear Sun Protection |
February offer - A Very Stylish Partnership |
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SkinGenesis has teamed up with award winning Personal Style and Image Advisors, Code, to offer clients a top to toe, inside out solution to looking and feeling more confident. Owners of the UKs first stunning walk-in style make-over studio, personal style advisors to the Trafford Centre, Meadowhall and other shopping arenas, style agents across the UK and presenters of their own TV show the founders of the company are on a mission to help as many people out of their style doldrums as possible.
If you've ever felt bored, un-inspired, lacking confidence and just plain fed up about how you look then a session with Code could quite possibly change your life forever. Book on their session and discover a world of confidence, style, colour and find out the secret to dressing in a way that makes you feel red-carpet fantastic.
"The majority of our clients feel overwhelmed, frustrated, confused and totally fed up about knowing what to wear and how to create a look that makes them feel fabulous" says Susanna Kelly, Director and Co-Founder.
"We have worked with over 10,000 women and men and we know exactly what it takes more than that we want to share the secret with everyone. Once you know it, youve got it for life. And when you have that people cant help but notice how much more confident you are and then come the compliments which fires up your passion for yourself even more. Its amazing to see how some simple changes and easy to follow techniques can make such huge changes to peoples lives" enthuses Susanna.
"Susanna,
Just wanted to say a great big thank you for friday afternoon - I feel like I am walking on air and have a confidence about me that has been missing for years. I've bought a couple of "new colour" tops, a new lip gloss in the right colour, have had my hair cut short (it looks fab) and am wearing my tomato red scarf everywhere. Several people have asked me whether I have been on holiday or commented that I look really well.
Best £99 I have ever spent
thanks again
Annie"
Beware though do not be fooled. This DOES NOT COST A FORTUNE!!!! You can make the change from just £99 and a total head to toe make-over costs just £497. How much would you give for a whole new you and an exciting new lease of life?
Special offer to SkinGenesis clients:
Get £233 service for just £99!! Book on our group based session and get a colour, style and make-up session worth £233 for just £99. Either bring your own group of between 4-8 or join one of ours. Its a great way to enjoy this amazing experience. Be one of the first 7 to book your session in February and get a goodie bag with some stylish lovelies absolutely free!
Call today on 0845 873 7001!
For more information www.codeimage.co.uk |
Chester is the 3rd vainest place in the UK! |
Is vain the right way to describe it? We’re not so sure, but you can’t argue with the figures and Chester does have the 3rd highest concentration of cosmetic surgeons in the UK.
But vain is a harsh word so we prefer to think of it that the people of Chester take pride in their appearance!
It is interesting because at SkinGenesis we are certainly seeing an increase in the number of people that visit our clinics because they don’t want to undergo invasive cosmetic surgery and are looking for an alternative.
To look at things from a nationwide perspective, 500,000 non-surgical skin treatment were carried out in 2007, showing a 14 fold increase on figures from 2002.
There are many benefits to choosing a non-invasive treatment over more risky surgical options. There are minimal risks associated with non-surgical treatments, which range from fat reduction to hair removal and microdermabrasion. With no down-time, clients can have a treatment during their lunch hour, making it a convenient and accessible option for many people.
The interest in non-surgical treatments far outweighs that in cosmetic surgery, and while we might not be able to provide instant results, non-surgical treatments provide a safe and convenient alternative, providing great results over time. |
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